True Swing already had a killer wordmark, so our goal was to complement it with a playful yet refined illustration. Enter the True Swing Monkey—a spunky little character inspired by a stuffed animal that lives in the golf bag of the brand’s founder. We created three variations of the monkey, giving True Swing the flexibility to use it across different touchpoints. Complete with a signature hat and golf club, this little guy brings personality and charm to the brand while keeping things fresh, fun, and unmistakably True Swing.