Turn On Electric, a local electrical company in Bozeman, MT with a cheeky name, came to us wanting to embrace a tongue-in-cheek vibe for their branding. Working together with the company’s owner, we designed a vintage-inspired, playfully mischievous logo, wordmark, and vehicle decal wrap. The distinctive visual identity captures Turn On Electric’s unique personality, making their brand memorable, eye-catching, or at the very least, eye-rolling.